Did you know that there are 2.3 billion active social media users today? Twittering, posting, messaging, blogging, commenting and sharing every second of the day.
At the beginning, there were those that predicted that social media was just a fad, nothing more than a phase and would soon disappear….but let’s face it social media is here to stay, and it’s therefore something that businesses of all shapes sizes need to fully embrace to survive in today’s ultra-competitive environment. Staying up-to-date with the trends and changes in social media can be challenging, but it’s essential to secure your long term survival
In order to truly capitalise on the opportunities that social media offers, it’s helpful to understand what the industry believes the future holds.
We’ve looked at ten staggering facts and statistics from Jeff Bullas’ 95 Awesome Social Media Facts You Should Not Ignore. Let’s look at what these things mean to your business.
- 65% OF SOCIAL MEDIA USERS UPLOAD PHOTOS TO SNAPCHAT EVERY DAY
Short-lived content is the future of social media. Snapchat in particular has perfected the idea of flash content that has a limited shelf life. If Snapchat’s success isn’t enough to convince you that short-lived content is the future, take a look at Instagram’s latest feature; Instagram Stories.
- VIRTUAL REALITY: POKEMON GO HAS DOUBLED THE ENGAGEMENT OF SNAPCHAT AND HAS OVERTAKEN TWITTER AND FACEBOOK IN ITS PERCENTAGE OF DAILY ACTIVE USERS
Whilst virtual reality is still new to the world of social media, it is hard to deny the impact ‘Pokemon Go’ has had on the world. The time spent by users on the Pokemon Go app has surpassed daily activity on Facebook and Twitter.
- FACEBOOK IS STILL KING WITH 1.65 BILLION MONTHLY USERS
Facebook is still the leading social network and, when talking about the future, it doesn’t look like this will be changing anytime soon. Facebook has been smart with the way they’ve taken the social world by storm and that is reflected in their acquisition strategy. They saw the importance of Instagram, so launched a successful bid to acquire it. They saw the popularity of Whatsapp, so they acquired that as well. They saw the potential of virtual reality, so they acquired Oculus. Facebook understand what is trending, and have the cash to add to their already impressive acquisition list.
- ENGAGEMENT ON INSTAGRAM IS UP TO 7X HIGHER THAN ON TWITTER AND FACEBOOK
Instagram is primarily a mobile application, and the fact that engagement is higher than the likes of Twitter and Facebook show how powerful mobile will be in the future of social media.
Mobile marketing in the form of call-to-actions inside of Instagram have been a huge selling point for a lot of users, allowing small businesses to generate incremental sales using social media.
- GROWTH IN WATCH TIME ON YOUTUBE IS UP BY MORE THAN 50% YEAR ON YEAR FOR THE LAST 3 YEARS
YouTube now has over 1.3 billion users, with a community that is extremely powerful. If you are not using YouTube, you could be missing out on the opportunity to find influencers in your industry. Small businesses that have been mentioned in a video by a YouTuber with a large following have seen substantial increases in sales. Finding thought leaders and influencers in your industry is the future of social media and the success can then be achieved online.
- MICROSOFT BOUGHT LINKEDIN FOR $26.2 BILLION
This was one of the biggest online acquisitions ever seen, and this is more significant than you may realise. LinkedIn is the big fish in the world of B2B social media. It is the most used professional social network and nothing has – or will – come close to LinkedIn in the near future.
- 78% OF PEOPLE WHO COMPLAIN TO A BRAND VIA TWITTER EXPECT A RESPONSE WITHIN AN HOUR
You probably already know this, but it is still worth mentioning. Your target audience, regardless of how you define them, WANT and NEED you to use your social media as a customer service outlet. Your success online is dependent on how happy your paying customers are, and therefore customer service plays a huge part in this.
- 53% OF PEOPLE RECOMMEND COMPANIES AND PRODUCTS ON TWITTER
Social media recommendations are so important. You instantly build trust through great reviews from those in your community who have already purchased a product / service of yours. Recommendations and reviews will continue to be as important as they are now.
- OVER 80% OF ALL RETWEETS AND MENTIONS ON TWITTER ARE BASED ON WRITTEN CONTENT
Blogging is crucial but without sharing it on social media, you could be missing out on a huge amount of engagement, and sales! Share it across all social platforms, including LinkedIn Pulse.
- THE GOOGLE +1 BUTTON IS USED 5 BILLION TIMES A DAY
Raise your hand if you don’t care for Google+? It’s time for you to start caring! The biggest ranking factor for Google Search based on your keywords is how active you are inside of Google+. The statistic above is true because businesses are now realising the impact it has on Google Search and Google+ will be a key player in the future of social media.