Setting up a Facebook page for your business can appear to be a daunting exercise to those who perhaps lack experience or knowledge of digital media. We’ll let you in on a little secret……………….it’s actually, very accessible and relatively easy to set up if you have the right information and know-how. Here we share our top 10 tips to help you get your business page up and running.
10 Tips to get your Facebook business Page up and running:
1. Business Category
You will get a chance to choose a business category when you first start to create your page. It is changeable after you’ve selected it, but the category you choose will change the way your page will appear to anyone viewing it. Choose the category that best represents what you want your business to be.
2. Profile/Cover Photo
You will need to add a good quality image of your logo & cover photo, something that will be consistent with any branding going forward. If you don’t have a logo yet, don’t worry about it too much. You can put something in temporarily, whilst you wait for your artwork to be completed
• Profile pictures – should be at least 180 pixels wide by 180 pixels high
• Facebook cover photo dimensions are 851 pixels x 315 pixels, but only the center 563 x 315 portion of the picture appears, so choose an image which has interest in the center rather than one that has detail on the edges of the image. You can play around with this until you find the one that best projects your business’ brand.
3. Information for Customers
Think of your Facebook page as your shop window. It needs to be professional and give the customer a view of what your business offers/sells and how it can benefit them. Fill out as much information about your business as you can with regards to any descriptions, long descriptions, mission etc.
Look for the “About” section in particular, down the left hand side and again complete as much information as possible.
As soon as you have set your page up, you’ll want to adjust your message settings to be bespoke to your business and the way in which you want to communicate with your customers. On your page, if you go into: Settings> Messaging> Tick all three response assistants, and fill out a message that is personalised to your business.
Make sure you add a “Call to Action” button to your homepage. If you click the large blue “Call to Action” button > get in touch> send message – this will allow your customers to interact with you and your business.
5. Create Your First Post!
When you’ve set your page up and are happy with it, create your first post. Something quite short like “Welcome to our new page! We will soon be launching (X,Y,Z) on (X date)”.
Use a picture or video! It can be anything relevant to your business. Perhaps a picture of some flyers, something relating to you opening the business or simply pictures of your products or the services you offer.
6. Pin Post
Once that’s done, Pin your post to the top of your page for anyone later on to see that it’s a new page.
On the right hand side of the post you’ll see a small arrow. Click on that and then click “Pin to top of page”
7. Get your customers to “Like” you
Once you’ve created your page and have finished your first post, then invite your friends, family and customers to like your page. It will be an option listed on the right hand side of the page. It’s really easy and will get you your first likes! Encourage them to invite their friends and family and so on…
8. Make your page address easy to remember
As a new page on the Facebook platform you will have a page something like the below:
www.facebook.com/(yourbusinessname)184628395728 (with random numbers after it).
This is not very memorable for customers so you can create a vanity URL and make it easier for customers to find you. You can do this once you’ve got 25 likes (minimum) by visiting www.facebook.com/username
9. Enabling inbound demand
If you are a new business and your website is still in development, there is still great benefit in getting your page onto Facebook. If you choose a “Services” template, the “Shop” Option will become available. You can add your products with any images/videos and prices. If someone is interested, the “Buy” option will open up a message chain within messenger, allowing inbound communication and your opportunity to interact with them.
10. Make your posts interesting and relevant to the customer
You will need to create a steady flow of information and posts for your customers to ensure that you deliver an “always on” approach. Plan on 1-2 posts per week and think about the quality of information that you post to your page. Ensure the information is relevant, current and topical and that your customers will be interested in it. This could be a post about a new product you are launching, an offer you are running, a key feature of one of your products or an article about the industry you compete in. The key here is to communicate regularly and with information that is relevant to your audience.
By following these simple steps you can get your Facebook page up and running in no time at all. Best of Luck!