Category: Marketing

Safer for all – Why Instagram’s new ‘About This Account’ feature is an important addition for business users

It’s perhaps no coincidence that Instagram recently announced that, in common with their owners Facebook, they have taken steps to improve the safety of their user experience. Instagram’s ‘About This Account’ feature is designed to allow users to understand a number of important factors about other accounts.  It’s an issue which is becoming increasingly important… Read more »

5 tips to add some sparkle to your social media plans for Christmas

Christmas and the holiday season is a busy time for many businesses.  As consumers spend more time and money than ever before online, the holiday season has become big business with marketeers striving to compete in a frantic market and claim their slice of the yuletide log. With the average person spending 9 hours per… Read more »

5 Top tips for delivering a social media content calendar

With the average person spending over 2 hours per day on social media and accessing their newsfeeds up to 15 times daily , it’s essential for small businesses to not only understand social media marketing but to embrace it and build an effective strategy to connect with potential customers. Many organisations love how flexible social… Read more »

Now you see it, now you don’t (but maybe you do)! – What Facebook Custom Audience sizes mean for small business

Facebook Custom Audiences are created from lists of people who are already in your database.  These can range from your current customers, past purchasers, high value customers, loyalty program members, sales leads or anyone who has visited, browsed, bought from or interacted with your website.  Basically it can include anyone who is on you customer… Read more »

What the Google Ads rebrand means for small business

Google have announced a comprehensive rebrand in an attempt to streamline its offerings to better reflect their current capabilities but it’s important to note that what’s under the hood of the products largely isn’t changing. It’s more of a name change to reflect where the company has been heading over the last few years along… Read more »

Digital marketing made simple – 5 tactics for delivering a strong digital plan

In an increasingly digital world where the average person spends nearly 9 hours per day on digital devices[1], it’s essential for small businesses to not only understand digital marketing but to embrace it and build an effective strategy to connect with potential customers.  Digital marketing can be a scary term with many people offering different… Read more »

Seeing is believing! – Why visual advertising should be part of your digital plan

With online shopping forecast to grow by 57% this year[1] and with many people choosing to research online before they buy it’s important for small businesses to project themselves online in a way which not only represents their business, but displays themselves and the products and services that they offer in the most attractive and… Read more »

How to win friends and influence people – 4 Facebook marketing tips

Many small businesses wonder if it’s worth their time and effort to get their business onto the Facebook platform.  But crucially, with 75% of people saying they consider social media as part of the buying process[1], it’s a necessity for any business wanting to increase their customers and revenue. If you are lacking inspiration, and… Read more »

AdWords do’s and don’ts to deliver a successful Pay-Per-Click (PPC) strategy

PPC traffic is 50% more likely to convert than organic traffic[1], so it has become a popular way for businesses to start advertising online. With over 85% of online searches completed on Google it’s the world’s largest search engine[2], so when it comes to pay per click (PPC) advertising, Google AdWords is a popular choice… Read more »

Developing a Fear of Rejection? Why Facebook’s ‘clear history’ doesn’t have to be the end of a beautiful relationship

Mark Zuckerberg was scarified for his recent performance in front of Congress for a few things, but it was his weak grasp of the detail with regards to how Facebook user’s private information was being shared, and used for what purpose, that really upset people. So, his recent announcement[1] that users will be able to… Read more »

Tell a deeper story with Carousel ads on Facebook and Instagram

With social media advertising becoming increasingly important, it’s vital to look at how you can deliver the most effective proposition for your business. With nearly 80% of social media time being spent on mobile devices[1], it’s important for small businesses to think about how their ads are positioned to compete in the current social media… Read more »

Touch Down! – 5 types of landing pages that can be used to grow your business

We have talked a lot in recent months about the merits of having a successful website and the methods involved to promote and draw people to it through pay per click (PPC) advertising and search engine optimisation (SEO).  With your plan in place it’s time to think about what information your different audiences need from… Read more »

How to deliver success with Google AdWords PART 2

During our last blog on this topic, we explored the first 3 steps to building a solid PPC plan with Google AdWords.  We talked about the necessity to set solid foundations by being clear on what objective you are trying to achieve, understanding your audience and conducting keyword research before launching your AdWords campaigns.  In… Read more »

“Choose your weapons” – How to select the most appropriate Facebook advertising method

People often have a lot of questions about the different methods of Facebook advertising, and their relative strengths and weaknesses.  Selecting the right one can enable businesses to achieve a cost effective way to market their organisation whilst delivering outstanding ROI.  So what are Facebook ads and how do you get started?  Facebook advertising can… Read more »

How to deliver success with Google AdWords PART 1

With over 85% of online searches completed on Google it’s the world’s largest search engine[1], so when it comes to pay per click (PPC) advertising, Google AdWords is a popular choice for small businesses wanting to invest in online advertising. Google AdWords features ads prominently in search results. For example, if users were searching for… Read more »

5 principles for delivering an effective website

With 3.8 billion internet users[1] spanning the globe, it’s now essential that small businesses get themselves online.  So whether you already have your own website or you’re just starting up, follow our 5 key principles for delivering an effective website.   Professional design Your website may be the first touch point a customer has with… Read more »

5 Facebook advertising predictions for 2018

Facebook advertising evolved considerably in 2017, making it easier than ever for small businesses to advertise on the platform.  Advertising will become more prominent in 2018 with Facebook investing in countless new features, advert types, reporting capabilities and a suite of tools to manage adverts making the whole process automated, simple to use and understand. … Read more »

Digital Marketing trends to embrace in 2018

As we enter into the New Year, it’s really worthwhile taking time to consider the digital and social trends that are changing the way in which your customers consume content.  In an increasingly digital world where the average person spends nearly 9 hours per day on digital devices[1], it’s essential for small businesses to not… Read more »

Why getting to grips with SEO is crucial

When you want to find something online, what do you do? Most of us will use a search engine like Google to tap in what we need – then wait for a list of options. And when we get those options we tend to take them and not give a thought to what just happened…. Read more »

Inbound Marketing – How to connect with customers on a more personal level

In an increasingly digital world where the average person spends nearly 9 hours per day on digital devices[1], it’s essential for small businesses to have some form of digital strategy.  Furthermore, with 81% of people researching online before buying[2], the need for inbound marketing is paramount. So what is inbound marketing and how does it… Read more »

Video is the new black – 5 video trends you shouldn’t ignore

Last year Facebook announced that they were making changes to their News Feed algorithm[1], to enable people to see more content from their friends and family.  Whilst this development has been well received by many users, it means that it’s more important than ever for companies promoting their business via Facebook to choose the right… Read more »

Printed materials still have real power, even in the digital age

Traditional Services - Honeybadger Solutions

We’ve all seen the TV advert. The florist who uses a well known ‘make and print’ website to create her flyers and now the orders are flooding in. Then there’s the plumber who prints his own business cards and trade is booming. It always makes us cringe just a little. Not because there’s anything wrong… Read more »

What good advertising can do for your business

When it comes to the power of advertising, most people know that it has great potential, however many small companies might not understand how to tap into this potential and maximise the reach to their advantage. It’s important to discover new areas to explore and try things that may not have been considered otherwise. So… Read more »

Main Media Trends for 2017

As we head out of 2016, the media landscape in 2017 looks good overall. Global advertising spend will grow 4.2%.Developing markets[1] will see the fastest growth in entertainment and media and  TV revenue and internet streaming systems are booming in the US[2]. Proof that traditional formats are not made obsolete by their digital counterparts. It… Read more »

5 festive season marketing ideas for Facebook

A recent study by Facebook shows more and more consumers are using their smart phones to shop or at least to plan their shopping as they move towards the holiday season. Your customers are connecting with friends, family and (hopefully) you in preparation for the biggest buying season of the year and they’re doing it… Read more »

Great advertising – Part Two

BUILD A RELATIONSHIP The big trick is to relate your business’s products or services to appeal to people’s basic emotions, because nobody has ever changed their mind about anything important through logic. Communication between human beings is basically, primarily and overwhelmingly emotional. Although we may wish it were otherwise, people are not so influenced by… Read more »

Great advertising – Part One

Charles Haskell Revson’s (Revlon) famous quote says it all. When asked by a woman what Revlon’s product was he replied “My dear lady, on the factory floors, our product is cosmetics. But in the department stores, our product is hope.” Build your brand We live in the age of image. Today, marketing is imaging, where… Read more »

Developing a marketing strategy

Getting the most out of your marketing starts with having a smart strategy in place. As a media professional, you know that when it comes to marketing, there’s never a one size fits all approach. And with so many clients whose needs take priority, it can be challenging to understand and manage your own marketing… Read more »

Is it time for a brand refresh?

If you’re an SME looking to make your mark, a brand refresh could be the best investment your company makes. So how do you know when it’s time for a refresh? 1) It’s been a while since you last even thought about your branding What your organisation stood for five years ago when you first… Read more »

How to do a SWOT analysis in your business

A SWOT analysis is a business tool which helps you to understand the strengths, weaknesses, opportunities and threats for your business. It’s a valuable planning tool to give you better insights into your company. Although it’s a really useful tool, many small business owners don’t have use it as they don’t know where to start…. Read more »

How to increase your conversion levels

When you have people visit your website, click on your emails or make an enquiry, it’s essential that you can convert as many of them as possible into customers. But it can be tricky to know how to do this and you can spend a lot of time chasing people who ultimately don’t buy. We… Read more »

How to stay ahead of your competitors

Once you understand your competitors, it’s worth taking time to think about how you can compete. And don’t worry, it’s not just about being the cheapest. We share some ideas for using your insights about other businesses in your field to help you grow and find new customers. Know what makes you unique Once you… Read more »

How to understand your competitors

Competitors - Honeybadger Solutions

How to understand your competitors Do you know who your competitors are? Their strengths and weaknesses? How much they charge? Why customers choose them? You may have done some in-depth research when you started your company as part of the business planning process. But it’s important to keep up to date, as the market changes,… Read more »

Your digital marketing strategy in four simple steps

Digital Marketing - Honeybadger Solutions

Digital marketing. Just two little words that represent a whole world of ever changing evolving options for connecting with your customer. It’s no wonder it can sometimes feel like a dark art that only experts should handle, but in reality it’s only as complicated as you want to make it. If you’ve got a website or a… Read more »