Category: Google Ads

What the Google Ads rebrand means for small business

Google have announced a comprehensive rebrand in an attempt to streamline its offerings to better reflect their current capabilities but it’s important to note that what’s under the hood of the products largely isn’t changing. It’s more of a name change to reflect where the company has been heading over the last few years along… Read more »

AdWords do’s and don’ts to deliver a successful Pay-Per-Click (PPC) strategy

PPC traffic is 50% more likely to convert than organic traffic[1], so it has become a popular way for businesses to start advertising online. With over 85% of online searches completed on Google it’s the world’s largest search engine[2], so when it comes to pay per click (PPC) advertising, Google AdWords is a popular choice… Read more »

How to deliver success with Google AdWords PART 2

During our last blog on this topic, we explored the first 3 steps to building a solid PPC plan with Google AdWords.  We talked about the necessity to set solid foundations by being clear on what objective you are trying to achieve, understanding your audience and conducting keyword research before launching your AdWords campaigns.  In… Read more »

How to deliver success with Google AdWords PART 1

With over 85% of online searches completed on Google it’s the world’s largest search engine[1], so when it comes to pay per click (PPC) advertising, Google AdWords is a popular choice for small businesses wanting to invest in online advertising. Google AdWords features ads prominently in search results. For example, if users were searching for… Read more »

The end of the Facebook Explore Feed – not every bright idea works

Facebook are constantly looking for new ways in which to enhance their software and make it the platform of choice for users to connect with friends and family all over the globe. Last year Facebook announced that they were trialling some changes to their News Feed algorithm in order to enable people to see more… Read more »

Pay Per Click (PPC) – is it for me?

Pay Per Click (PPC) advertising can be a great way of getting your business noticed online. But how does it work? And when might it be right for you? PPC – taking you to the top of the Google tree. When your customers use a search engine to find what they need, Google (or their… Read more »

Why getting to grips with SEO is crucial

When you want to find something online, what do you do? Most of us will use a search engine like Google to tap in what we need – then wait for a list of options. And when we get those options we tend to take them and not give a thought to what just happened…. Read more »

Your digital marketing strategy in four simple steps

Digital Marketing - Honeybadger Solutions

Digital marketing. Just two little words that represent a whole world of ever changing evolving options for connecting with your customer. It’s no wonder it can sometimes feel like a dark art that only experts should handle, but in reality it’s only as complicated as you want to make it. If you’ve got a website or a… Read more »