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Digital marketing made simple – 5 tactics for delivering a strong digital plan

In an increasingly digital world where the average person spends nearly 9 hours per day on digital devices[1], it’s essential for small businesses to not only understand digital marketing but...

Seeing is believing! – Why visual advertising should be part of your digital plan

With online shopping forecast to grow by 57% this year[1] and with many people choosing to research online before they buy it’s important for small businesses to project themselves online...

How to win friends and influence people – 4 Facebook marketing tips

Many small businesses wonder if it’s worth their time and effort to get their business onto the Facebook platform.  But crucially, with 75% of people saying they consider social media...

AdWords do’s and don’ts to deliver a successful Pay-Per-Click (PPC) strategy

PPC traffic is 50% more likely to convert than organic traffic[1], so it has become a popular way for businesses to start advertising online. With over 85% of online searches...

Benchmarking – How the new Ads & Info section on Facebook can be made to work for your business

In a direct response to the criticism levelled against Facebook regarding fake news, and the lack of transparency of its contributors, Facebook have recently added a new ‘Ads and Info’...

Developing a Fear of Rejection? Why Facebook’s ‘clear history’ doesn’t have to be the end of a beautiful relationship

Mark Zuckerberg was scarified for his recent performance in front of Congress for a few things, but it was his weak grasp of the detail with regards to how Facebook...

Tell a deeper story with Carousel ads on Facebook and Instagram

With social media advertising becoming increasingly important, it’s vital to look at how you can deliver the most effective proposition for your business. With nearly 80% of social media time...

Touch Down! – 5 types of landing pages that can be used to grow your business

We have talked a lot in recent months about the merits of having a successful website and the methods involved to promote and draw people to it through pay per...

How to deliver success with Google AdWords PART 2

During our last blog on this topic, we explored the first 3 steps to building a solid PPC plan with Google AdWords.  We talked about the necessity to set solid...

“Choose your weapons” – How to select the most appropriate Facebook advertising method

People often have a lot of questions about the different methods of Facebook advertising, and their relative strengths and weaknesses.  Selecting the right one can enable businesses to achieve a...

How to deliver success with Google AdWords PART 1

With over 85% of online searches completed on Google it’s the world’s largest search engine[1], so when it comes to pay per click (PPC) advertising, Google AdWords is a popular...

5 principles for delivering an effective website

With 3.8 billion internet users[1] spanning the globe, it’s now essential that small businesses get themselves online.  So whether you already have your own website or you’re just starting up,...

Facebook Ad Metrics – what businesses need to know

People often have a lot of questions about Facebook advertising.  Getting it right can enable businesses to achieve a cost effective way to market their organisation whilst delivering outstanding ROI. ...

The end of the Facebook Explore Feed – not every bright idea works

Facebook are constantly looking for new ways in which to enhance their software and make it the platform of choice for users to connect with friends and family all over...

Pay Per Click (PPC) – is it for me?

Pay Per Click (PPC) advertising can be a great way of getting your business noticed online. But how does it work? And when might it be right for you? PPC...

Facebook Zero News Feed Update: How to maximise the reach of organic posts

Last month Facebook announced that they were making changes to their News Feed. This change, referred to as the Facebook Zero update will prioritise content from friends and family over...

5 Facebook advertising predictions for 2018

Facebook advertising evolved considerably in 2017, making it easier than ever for small businesses to advertise on the platform.  Advertising will become more prominent in 2018 with Facebook investing in...

Digital Marketing trends to embrace in 2018

As we enter into the New Year, it's really worthwhile taking time to consider the digital and social trends that are changing the way in which your customers consume content. ...

Why getting to grips with SEO is crucial

When you want to find something online, what do you do? Most of us will use a search engine like Google to tap in what we need – then wait...

Digital New Year’s resolutions to get you looking lean and healthy in 2018

Each time the new calendar year rolls around, there's a rush of conversation around new starts and big changes. It may be clichéd, but at a time of year where...

Inbound Marketing – How to connect with customers on a more personal level

In an increasingly digital world where the average person spends nearly 9 hours per day on digital devices[1], it's essential for small businesses to have some form of digital strategy. ...

Facebook Explore Feed: What small business need to know about organic posts

Last year Facebook announced that they were making changes to their News Feed algorithm[1] in order to enable people to see more content from their friends and family.  Facebook recently...

Video is the new black – 5 video trends you shouldn’t ignore

Last year Facebook announced that they were making changes to their News Feed algorithm[1], to enable people to see more content from their friends and family.  Whilst this development has...

10 Tips on how to set up your Facebook for Business page

Setting up a Facebook page for your business can appear to be a daunting exercise to those who perhaps lack experience or knowledge of digital media. We’ll let you in...

5 questions to ask your social media agency

Social media offers huge opportunities for SMEs, with a huge potential audience, hyper-focused targeting and the ability to start one-to-one conversations. With the right strategy, messaging and creative, social media...

Facebook organic reach – 5 tips to succeed

If you've used Facebook seriously for your business, you would be well aware of the changes to the platform. Organic Reach is a description of the amount of individuals that...

Printed materials still have real power, even in the digital age

We’ve all seen the TV advert. The florist who uses a well known ‘make and print’ website to create her flyers and now the orders are flooding in. Then there’s...

What good advertising can do for your business

When it comes to the power of advertising, most people know that it has great potential, however many small companies might not understand how to tap into this potential and...

Call-To-Action with Instagram Story Placements

If you’re determined to get the best ad results, interweaving Instagram and Facebook together is a no-brainer. Instagram has grown from strength to strength since its acquisition by Facebook, starting with 40...

Main Media Trends for 2017

As we head out of 2016, the media landscape in 2017 looks good overall. Global advertising spend will grow 4.2%.Developing markets[1] will see the fastest growth in entertainment and media...

Deeptext – Facebook’s text understanding engine

WHAT IS IT? Facebook recently announced a new way in which its Facebook platform can now understand posts and messages with “near-human accuracy.” Text is the most common form of...

5 festive season marketing ideas for Facebook

A recent study by Facebook shows more and more consumers are using their smart phones to shop or at least to plan their shopping as they move towards the holiday...

Great advertising – Part Two

BUILD A RELATIONSHIP The big trick is to relate your business’s products or services to appeal to people’s basic emotions, because nobody has ever changed their mind about anything important...

Great advertising – Part One

Charles Haskell Revson’s (Revlon) famous quote says it all. When asked by a woman what Revlon’s product was he replied “My dear lady, on the factory floors, our product is...

Developing a marketing strategy

Getting the most out of your marketing starts with having a smart strategy in place. As a media professional, you know that when it comes to marketing, there’s never a...

Is Facebook too big for small businesses?

In business when it comes to advertising and marketing there are two things you absolutely need to accept 1) advertising is entirely necessary and 2) good advertising costs money- not...

20 simple ways to pump up your Facebook page

One of HoneyBadger’s specialties is simplifying often complex notions and distilling them into simple marketing and advertising steps which are easy for small and medium businesses to follow. Here are...

5 tips to improve your social media adverts

Social media isn’t complex, yet people have a tendency to over complicate things. The key is to remember that in the end “it’s just advertising” and within that idea lay...

10 Facts you shouldn’t ignore about Social Media

Did you know that there are 2.3 billion active social media users today? Twittering, posting, messaging, blogging, commenting and sharing every second of the day. At the beginning, there were...

Is it time for a brand refresh?

If you’re an SME looking to make your mark, a brand refresh could be the best investment your company makes. So how do you know when it’s time for a...

How to do a SWOT analysis in your business

A SWOT analysis is a business tool which helps you to understand the strengths, weaknesses, opportunities and threats for your business. It’s a valuable planning tool to give you better...

How to increase your conversion levels

When you have people visit your website, click on your emails or make an enquiry, it’s essential that you can convert as many of them as possible into customers. But...

How to stay ahead of your competitors

Once you understand your competitors, it’s worth taking time to think about how you can compete. And don’t worry, it’s not just about being the cheapest. We share some ideas...

How to understand your competitors

How to understand your competitors Do you know who your competitors are? Their strengths and weaknesses? How much they charge? Why customers choose them? You may have done some in-depth...

Open me! Eight top tips to make your email campaign click

The Direct Marketing Association recently declared that ‘email has never been so important’ for achieving brand goals, and with an average return on investment of £38 for every £1 spent,...

Your digital marketing strategy in four simple steps

Digital marketing. Just two little words that represent a whole world of ever changing evolving options for connecting with your customer. It’s no wonder it can sometimes feel like a dark...