In business when it comes to advertising and marketing there are two things you absolutely need to accept 1) advertising is entirely necessary and 2) good advertising costs money- not a lot of money if done correctly, but it won’t be free.
Getting your advertising at the right price is critical.
If you’re a Bluechip corporation spending (essentially) other people’s money to promote yourself it’s likely that very little emotional or any great consequence is attached to expensive advertising decisions, but if you’re a small business it’s likely that the advertising money is coming from your own back pocket – so getting your advertising at the right price and getting it to work is critical.
So you’re small, you have a little money to dedicate to an advertising campaign and you want the absolute best result – what do you do? New media? Traditional media? Both?
These are simple questions but they have deep impact on a small business and they’re questions that we constantly ask at HoneyBadger. Our entire charter revolves around getting the best bang for a small businesses buck when it comes to advertising. Whether its digital, online, radio or newspaper we’re always endeavouring to make the most of what’s available. One of the most effective methods we suggest to some of our clients is Facebook Advertising.
We need to understand that there’s a vast difference between having a Facebook Page for your business, posting things for your followers and actually advertising on Facebook.
Like all media platforms you’ll easily be able to find stories about how Facebook advertising doesn’t work, equally so you can discover just as many stories about bad experiences with radio, newspaper, TV and just about anything we can list. The truth is advertising works, it must, why else is so much money invested in it? Facebook advertising spend is currently sitting at a whopping $17 billion AND has grown by over 425% In the last 3 years, so there must be a good reason for this
Always keep in mind that (in fact) most advertising is passive. It’s generally more about building brand over the longer term. And always remember that just because you’re ready to sell something it doesn’t necessarily mean people are ready to buy something – people will buy when they’re ready and not before and that’s why consistency in your advertising is absolutely key.