#2 Hastings Street

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Surfing the social media wave with Facebook and Instagram Ads


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Unique Reach

Company Background

2 Hastings Street is a small boutique getaway set in the picturesque Noosa Heads, Australia. Located at the western end of the world famous Hastings Street, they offer tastefully decorated apartments which are uniquely positioned across the road from the golden sand and surf of Main Beach & Laguna Bay on the Noosa River and nestled on the edge of the Noosa Woods Reserve.

Business Objective & Challenge

Their key objective was to build brand awareness by appearing to a wider audience on the Facebook social media platform – previously untargeted by them. Once this brand awareness was done, they then wanted run ‘call to action’ messages to fill their accommodation over the quieter winter months

How HoneyBadger Helped

HoneyBadger designed and ran a number of campaigns to achieve the business objectives. Over a period of time we tested 4 different adverts to get to the best possible results for the customer.

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How HoneyBadger Helped

The results we obtained from the Facebook campaigns completely surpassed our expectations. When you consider our Return on Investment, there is no way we would’ve had the time or expertise to achieve these results. In addition, the regular follow ups, feedback and updates on our campaign performance really give me confidence that the HoneyBadger team are on top of getting me the best results. We really look forward to our weekly review and catch-up with our dedicated HoneyBadger account manager

Chris Brennan, Owner