Customer success story: A1 Forklift Truck Training

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Lifting new business leads using Facebook Ads


Increase in enquiries


Increase in website traffic

Company Background

A1 Forklift Training is an ITTSSAR registered Training Organisation based in the UK. All of their forklift truck training  is externally accredited. They have over 18 years experience in carrying out forklift truck training, and all of their training is carried out on client premises using the client’s equipment. The benefit of this is that the operators are trained on the actual equipment they will be operating on a daily basis. A1 Forklift Training also offer Material Handling Equipment Training too.


Business Objective & Challenge

A1 Fork Lift Training owner, Tom, wanted to increase brand awareness through website clicks and also wanted more leads coming in to the business.

How HoneyBadger Helped

HoneyBadger set up ad targeting and creative to reach potential customers within a 50-mile radius of the A1 Forklift Truck Training business and targeted people with interests such as Forklift truck or Flatbed truck and people with job titles including Human resource management, Logistic Department and Transport Managers. In addition, given all the focus about video content, HoneyBadger created a number of video ads.

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How HoneyBadger Helped

The main aim of the campaign was brand awareness and to increase traffic to our website. Visits to the website have increased by almost 1000% and I'm very pleased with the work that HoneyBadger have done so far.


Tom Hannah, Owner

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