Customer success story: Elite Draperies

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Redesigning customer targeting with Facebook and Instagram Ads


Increase in web traffic


Increase in sales

Company Background

A multi-purpose home interiors business based in Ottawa, Canada with a 53 year old brand. From hand-crafted draperies to interior design to complete custom home renovations, Elite Draperies have a depth of experience and capabilities to make interior dream projects a reality.

Business Objective & Challenge

Owners, Greg and Mary, wanted to increase their marketing reach and compliment their use of traditional print media marketing.  They felt that social media advertising would be a great addition to their marketing mix.

How HoneyBadger Helped

Using Facebook advertising HoneyBadger set up ad targeting and creative to reach potential customers who owned a home in a 50 mile region of Elite Draperies, who had an interest in interior design and had recently moved house. Not only do the ads promote the services of Elite Draperies but they drive likes to their page so that the Elite Draperies team can continue to engage with their target-market. HoneyBadger’s easy to understand Social Media Dashboard shows Elite how their ads are performing.

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How HoneyBadger Helped

We have tried in the past to manage our own social media and have found it to be difficult as we are typically pulled in a number of directions throughout the work day. We originally engaged with HoneyBadger to manage our social media advertising and the initial campaigns got us a 5x increase in enquiries. The HoneyBadger team have continued to develop multiple campaigns for us and testing multiple advert types; Static images, Carousel, Videos etc. This testing has ensured we continue to get maximum return on our advertising spend. At first we began to see a huge increase in Website traffic and enquiries and now what has followed are sales. Over the last year there has been over a 100% increase in our sales revenues. Using HoneyBadger we’ve found that the message stays consistent, ads and campaigns are well managed and the messages that we are trying to deliver are more targeted and successful. Elite Draperies could not have managed this scope of work without HoneyBadger.

Greg & Mary Birtch, Owners

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