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Customer success story: The Paul James Band


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Facebook ads help drive a standing ovation


100%

Return on Investment

>1,300

Video views in 3 days

Company Background

The Paul James Band has built its reputation on professionalism and attention to musical detail. The five-piece band comprises keyboards, drums, saxophone, bass and female vocals and the six-piece band includes a male guitar/vocalist. Members of the band have performed extensively throughout the UK and abroad, having worked in the fields of jazz, rock and pop touring with some of the country’s top artistes, show bands, production shows and cruise ships.

Business Objective & Challenge

The Paul James Band were performing their ‘Great American Song Book’ show with their lead female vocalist Laura Adams at the prestigious Sage Gateshead Theatre. With proceeds going to Macmillan Cancer Nurses, owner Paul Brown and lead vocalist Laura Adams wanted to ensure they had a full house to maximise the revenue generated for this well-known charity. Wanting to leave no stone unturned they reached out to HoneyBadger to help them with their social media marketing requirements.

How HoneyBadger Helped

Using Facebook advertising, HoneyBadger set up ad targeting and creative to reach potential customers who lived in a 30 mile radius of The Sage Gateshead, both male and female aged 25+ and who  liked theatre and all music genres. The Facebook ad linked straight through to the ticket sales platform making the customer journey seamless.

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How HoneyBadger Helped

We knew that Facebook could reach an audience that we may not have been able to reach through our other efforts. The HoneyBadger team were brilliant at helping us and generating ticket sales in such a short period of time .

Paul Brown, Owner

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