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Key takeaways
- Different client sites, different industries, different countries: each with years of copy written that seemed more focused on clicks and conversions than facts and compliance.
- Rather than reviewing page by page, we used Claude to scan pages and flag language that might not pass muster.
- Weeks of manual review became a matter of days, amends and client sign-off included.
Every website accumulates pages the way a house accumulates boxes in the garage. Nobody sets out to leave copy sitting there past its use-by date. It just happens, one landing page and one blog post at a time, until a site has years of content written under rules that have since moved on. We recently went looking for exactly that, across multiple client sites, in different industries, on different sides of the world.
Flagging possible compliance gaps
We're SEO specialists, not lawyers. We briefed Claude on various guidelines, regulations, and legislation as the first stage in a find-and-flag expedition.
Claude then reviewed large volumes of content and highlighted anything that might have been a potential non-compliance issue. These possible flags were then escalated to the client, along with suggested changes. Let's be clear - Claude was not the arbiter in this process. It was the sniffer dog that brought potential problems to our attention. The client made the final decision on whether the copy needed to be changed.
If your site has pages older than today's industry rules, and many do, it's worth asking what's on them.
